Sponsorship
Back the weekend Allen looks forward to.
For three days each September, Crafts & Drafts turns Watters Creek Village into a festival of working artists, live stages, and raised steins. Sponsors make it happen, and the community notices who shows up.
Why partner
Three days. One village. Your name on it.
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Presence, not placement
This isn’t a logo lost on a banner wall. The festival spreads across the whole of Watters Creek Village: booth rows, stages, lawns, and paseos. Your brand lives inside that experience from Friday afternoon through Sunday evening.
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An audience that shows up
Families at the face-painting stand, collectors talking to painters, students playing their first festival set, neighbors sampling brews. Crafts & Drafts draws the community into the streets, engaged, unhurried, and there to enjoy.
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Purpose you can point to
Every sponsorship benefits the Allen Arts Alliance. Your support keeps live music on the stages, gives 39 artists a place to sell their work, and puts young performers in front of their first real audience.
Where it goes
What your support powers.
- Live music & entertainmentbands and performers, all weekend
- Youth & student showcasesthe spotlight for Allen’s next artists
- Dancing & cultural performancestraditions shared in the open
- 39 working artistsa village-wide gallery to wander
Packages
A level for every partner.
The 2026 sponsorship package details every level and benefit. Download it, find your fit, and let’s talk about what your partnership could look like.